Strategic Event Communications

Mosaiculture Gatineau 2018

Tim McKee

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I had the pleasure of working on part of the Media Plan for the Mosaiculture Gatineau 2018 with Jacques.

It did not take very long for me to realize that he is a a passionate and collaborative partner! His trust in my understanding of the media landscape in Ottawa allowed us to develop a very comprehensive plan to ensure the maximum possible reach to the English audience, on a very specific budget and timeline, in Ontario for this International Caliber event.

Jacques' passion for his work is clear in every conversation, and his attention to detail is second to none!

Mike Duggan, City councillor for Deschênes Ward, City of Gatineau

I had the great pleasure of collaborating with Jacques Ouimette when he was working on the coordination of the Mosaïcultures Gatineau 2018. Each municipal councillor played a role during this special summer exhibition. I was chosen to help commemorate the Hiroshima incident on August 6.

In the presence of the Japanese Ambassador, a survivor from Hiroshima, and members of the Japanese community, we were honored with a taiko performance, moving speeches and a group tour of the site with special attention to the exhibition of the faithful dog Hachikō.

Jacques' pragmatic manner, attention to detail and professionalism made it a successful event and it was a pleasure to work with him. His ease with the staff while under the pressure in the scorching heat of August was rather impressive. I look forward to our next collaboration.

Robert Desourdy, formerly Mayor of Bromont

Jacques Ouimette in three words

When an Anglophone asks Jacques Ouimette how he pronounces his name, he makes it simple by saying: "We met before!"

Humour, precision, understanding, this is how I describe the one with whom I had two memorable experiences 22 years apart.

In 1996, he convinced the mayor of Bromont that I was to travel to Italy to invite several great chefs to participate in the Bromont International Duck Festival.

The success was such that for the second time in its history, Bromont was once again an international host, as it had been during the 1976 Olympic Equestrian Games.

Most recently, in 2018, I needed help to bring the Parc des Sommets de Bromont project to fruition, mainly to complete the funding project.

Once again efficiency, precise communications and a broad understanding of the great potential of this high-mountain nature park prevailed.

Thank you, Jacques.

Ouimette before and hopefully again soon.

Les Filles de Caleb

Arlette Cousture, Author,

Les Filles de Caleb

We saw each other frequently and Jacques was always so funny, talking about everything and nothing. One day, he had an attack of silence. I was worried and he pensive. Having known him even better, I would have felt he was cogitating.

I have since learned that when Jacques thinks, he goes from point A to B, from C to D up to Z. I understood much later that A was Arlette, B, Berthe, C, Caleb, D, Douville, E, Émilie, O, Ovila … but he imagined his characters on stage, in music and in chorus.

He thought about it and knotted every string and piece of wool in his project. He wrote on each of the staves corresponding to his comedians and actors. 

Jacques is the expert, what am I saying, the magician of the incarnation! His ideas, virtual though they are, are ready to be dressed and in this case, to go on stage.

What a wonderful gift he would have given me when he told me that this project would be at the Théâtre Saint-Denis and on tour in Québec. That day, the entire Montréal and quite a bit of the Province of Québec received a present.

What was thought was done, with the best of the best. Texts and music suited them well.

Les Filles de Caleb, thanks to Jacques Ouimette, relived their third life: from books to television series, to the theatre, to Opera-Folk. 

When Jacques puts his hand in the dough, the air scents good bread.

Thank you, Dear Jacques, for all the happiness you have brought me.

Michel Rivard, Composer, Les Filles de Caleb Opera-folk

Dear Jacques,

Thank you, my friend, for carrying the weight of this dream on your shoulders and for giving the humble "folk-singer" that I am the chance to live it from the front row!


Public Affairs

Senate of Canada

Hon. Céline Hervieux-Payette, C.P., Senator

Over the years, I have had the oft-renewed pleasure of collaborating with Jacques Ouimette in a wide range of projects. This has allowed me to appreciate his great qualities as a strategist, producer and event organizer.

Together (with the help of many others), we led: the initial edition of Mosaïcultures de Montréal in the summer of 2000 (my first collaboration with Jacques); then, a much less horticultural initiative: the communication activities of Stéphane Dion’s team in Québec, during the 2008 federal elections.

Then, variation on the Nature theme with my Senate campaign to protect the livelihood of Magdalen Islands seal hunters; then a return to a recurring theme in Jacques’s career, with the International Flora Garden Festival in the Old Port of Montréal; and finally, for something totally different (Jacques is very persuasive!), the production of the rock opera Les Filles de Caleb in 2011, as part of a fundraising initiative for the Multiple Sclerosis Society of Quebec. That was our latest professional collaboration ... before the next one?

This short list doesn’t do justice to Jacques Ouimette’s long history of professional and human accomplishments. His palette is wide, his canvasses limitless, his productions, generous, and the results of his labour, always innovative, colorful and surprising.

All the best for the future!

Hon. Stéphane Dion, Former Leader of the Official Opposition, Ottawa

Now, Ambassador for Canada to Germany and Special Envoy to the European Union and Europe.

I had the pleasure of working with Jacques Ouimette in 2007-2008, during which period he developed, planned and implemented an impressive number of communications strategies, products and activities for my team and me, notably during the 2008 federal election campaign.

In 2007, I was invited to attend the United Nations Climate Conference (COP13) in Bali, as former President of COP 11 (Montréal, 2005). Jacques travelled with me to help me communicate - and comment on - the salient points of the conference. This led to the posting, at his initiative, of a daily blog (in both official languages, of course) for the duration of the conference.

While working with Jacques, I greatly benefitted from his marketing and communications expertise, indomitable determination, working capacity and keen understanding of the society and cultural scene of Québec. Jacques's closeness with Québec creators was particularly beneficial to me during the development of the cultural element of the 2008 federal Liberal election platform; it allowed me to conduct productive consultations with the Québec cultural milieu, in collaboration with Francis Fox and Denis Coderre.

Thank you, Jacques, for your unwavering dedication and professionalism.

Bureau de la sécurité privée

Stéphane Bénard, formerly Director, Investigations and Inspections, Bureau de la Sécurité Privée (BSP).

Currently, Senior Director principal, Corporate Security, McKesson

Working with Jacques was a real pleasure.

Experienced and professional, Jacques shows his leadership by providing expertise and know-how while keeping a great sense of humor!

Jacques completed several projects at the Bureau de la sécurité privée (BSP), including: website development, facilitation of internal communications, visual and presentation materials, etc.

Thank you, Jacques. Good luck in your next endeavours, and see you soon. (2011)


The International Duck Festival

Claude Trottier, President and General Manager, Brome Lake Duck Ltd.

Even though it’s been 25 years already, I still remember very well my first contact with Jacques Ouimette!

My assistant came into my office and said, “There’s someone at the front desk asking to meet you. He told me that he wants to organize a Festival with our duck! Well, what the hell! Let him in and we’ll see…

Despite my skepticism, I invited Jacques to sit down and present his project. He said he had seen the name "Canards du Lac Brome" on a menu in a Stockholm restaurant, which gave him the idea of creating an International Festival featuring our product: Brome Lake Ducks, nothing less.

He claimed to be able to invite international Chefs; to federate some twenty restaurants in the Eastern Townships region; to develop a regional, national and even international promotional platform; to create entertainment activities in October, a period when our region is very poor in tourist products, after summer and before winter; to create media events in Montréal and Ottawa; to seek support from governments and the private sector... nothing less!

What he asked of the Farm was, after all, quite modest: our support … and a few ducks!

We know what happened next: 25 Chefs from Gascony, Louisiana, the Aosta Valley (Italy) and the Eastern Townships of Switzerland coming to join forces with some forty Québec chefs to cook and serve our product; exceptional media coverage, nothing less than the 1st Prize in the "Grands Prix du Tourisme québécois" and tens of thousands of tourists who flocked to the Eastern Townships.

Even today, 25 years later, the effects of this Festival are still being felt in restaurants in our region during the Thanksgiving period.

Well done, and thank you Dear Jacques for having imagined and organized such an event with so much gusto and efficiency. Thanks to you and your team, the Brome Lake Ducks brand has established itself as an essential gourmet product in the marketplace, on a very large scale. Talk about sustainable development!!!


Monique and Jean-Marie Lebeau, Chefs and owners, Au Trois Canards restaurant, Knowlton

Dear Jacques,

Well done and congratulations for organizing such an event as the Brome Lake International Duck Festival with such dynamism and professionalism. 25 years already and we are still talking about it! Chance or go???

We had just opened the Au Trois Canards restaurant in Knowlton and, obviously, we were making it our specialty in all its forms. Needless to say, how much the media coverage of the Festival helped a lot to make us known both in Québec and internationally, as well as all the participants in this great adventure.

You are, Jacques, a talented unifier who had been able to lead in good harmony, respect and share all the guest Chefs. Even more, you made us understand that gastronomy had a place of choice to attract tourism.

You have been able to demonstrate that it is around a good, renowned restaurant that we can promote our Québec culture through its local and regional products and our know-how. You have brilliantly promoted the producers and artisans of the Eastern Townships who develop products that differentiate us from other regions and who know how to highlight our heritage.

It has been an honor and a great pleasure to collaborate with you and your wonderful team at the International Duck Festival. You have not only showcased our Village of Knowlton and the Farm, but you have also promoted and participated in the development of tourism in our beautiful region of the Eastern Townships.

This is the gift you gave us! You are an artist, a magician and, above all, an excellent promoter.

Sincere friendship.

Monique and Jean-François Lebeau

Line Brault, Line Brault, formerly Director of Tourism Development, CLD of Brome Missisquoi

Currently, Projects Manager at Recettes en pot

What is there to say, except: thank you!

Right from the start, Jacques Ouimette's vision, dynamism and professionalism allowed us to overcome all traces of skepticism and many, many hurdles.

After a huge expense of energy, many meetings and tough negotiations, we were able to communicate the good news: "The region has just found a flagship product and event and in addition, a promoter." What a present!

Through his commitment, this exceptional promoter succeeded in attracting, in the first year, more than 65,000 people to the village of Knowlton, Québec. He accomplished the feat of bringing together restaurant and hotel owners, business people and elected officials around a magnificent event, the economic and cultural fallout of which is still felt today.

In only four years, we created the "Brome Lake Duck" brand, established partnerships with provincial, federal and international governments, and fostered a strong and supportive media presence. 

Hats off, dear Jacques!

Thank you for the great adventure you were able to bring about, not only for the Brome Lake Duck industry but also for the entire Eastern Townships region and in particular for Brome-Missisquoi.

And finally, a very personal thank you for allowing me to be part of the adventure and more importantly, learning what it means to dream big!

Philippe Gustin, formerly Director, International Development of the City of Lafayette, Louisiana

The Brome Lake Duck Festival at is one of the best memories of my career in the international office of the City of Lafayette, Louisiana.

 I did not know at the time this hidden gem in travel destinations. With its splendid landscapes, its small inns and restaurants offering a delicious cuisine, the Brome Lake region offers passing visitors a welcoming, peaceful and authentic tourist product.

Project leader Jacques Ouimette’s very innovative approach of pairing chefs of the area inns with Louisiana chefs was the key element of the success of this great promotional event: each restaurant offered two menus using the duck as the common theme.

The guests spending a weekend at Lac Brome therefore had the opportunity to discover the very different ways of cooking duck in Québec compared to Louisiana, and to share this culinary experience with the chefs themselves.

To crown it all,